pp. 2581-2591 | Article Number: iejme.2016.216
Published Online: September 04, 2016
Article Views: 225 | Article Download: 237
The urgency of the analyzed issue is due to the fact that the sustainable development of the economy of any country is the most important level of public health, which in turn, is conditioned by providing high quality pharmaceutical products. This is determined by the effective activity of the pharmaceutical industry, its competitiveness. Thus, the study of the competitiveness of Russian pharmaceutical enterprises, the development directions of its improvement should contribute to the sustainable development of the Russian economy. The article is focused on the development of organizational and economic ways of competitive recovery of the pharmaceutical industry. The leading approach to the study of this issue is an analytical approach that allows identifying the main directions of competitive recovery of the pharmaceutical industry. The results of the article: the study of possible organizational and economic ways of competitive recovery of Russian companies in the pharmaceutical industry, the algorithm of directions of its increase. The made recommendations have been tested in a number of Russian companies in the pharmaceutical industry. The article date may be useful in the management of the pharmaceutical industry now, as well as for understanding the specifics of the domestic pharmaceutical industry.
Keywords: Сompetition; competitiveness; enterprise competitiveness; ways to improve competitiveness; company
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