International Electronic Journal of Mathematics Education

Genres of Modern Mass Media
  • Article Type: Research Article
  • International Electronic Journal of Mathematics Education, 2016 - Volume 11 Issue 5, pp. 1075-1085
  • Published Online: 29 Jul 2016
  • Article Views: 969 | Article Download: 1615
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Serdali BK, Ashirbekova GS, Orazbekuly K, Abiev BM. Genres of Modern Mass Media. Int Elect J Math Ed. 2016;11(5), 1075-1085.
APA 6th edition
In-text citation: (Serdali et al., 2016)
Reference: Serdali, B. K., Ashirbekova, G. S., Orazbekuly, K., & Abiev, B. M. (2016). Genres of Modern Mass Media. International Electronic Journal of Mathematics Education, 11(5), 1075-1085.
Chicago
In-text citation: (Serdali et al., 2016)
Reference: Serdali, Bekzhigit K., Gulmira Sh. Ashirbekova, Kuandyk Orazbekuly, and Bahytzhan M. Abiev. "Genres of Modern Mass Media". International Electronic Journal of Mathematics Education 2016 11 no. 5 (2016): 1075-1085.
Harvard
In-text citation: (Serdali et al., 2016)
Reference: Serdali, B. K., Ashirbekova, G. S., Orazbekuly, K., and Abiev, B. M. (2016). Genres of Modern Mass Media. International Electronic Journal of Mathematics Education, 11(5), pp. 1075-1085.
MLA
In-text citation: (Serdali et al., 2016)
Reference: Serdali, Bekzhigit K. et al. "Genres of Modern Mass Media". International Electronic Journal of Mathematics Education, vol. 11, no. 5, 2016, pp. 1075-1085.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Serdali BK, Ashirbekova GS, Orazbekuly K, Abiev BM. Genres of Modern Mass Media. Int Elect J Math Ed. 2016;11(5):1075-85.

Abstract

The research investigates the problem of studying, universalizing, and integrating the genre system in modern multimedia mass media. The division of all genres into universal and special ones was substantiated; the substantiation of the theory of pre-convergent and post-convergent genres of mass media was commenced, the essence whereof is that considering the history of journalism, the genres of heterogeneous mass media in the pre-Internet period already contained prerequisites for the universalization and unification of genres regardless of the medium or presentation of information. The key methods used in this research were extrapolation of heteromorphic theories to the dimension of the syncretic (synergistic) paradigm, induction, analysis, synthesis of scientific theories and their epistemes, and verification methods of verbalization and evaluation of theoretical generalizations. The main result of this research is a detailed differentiation of the universal genres of modern mass media and the description of the basic principles of their functioning.

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